|4. Customer orientation
||Which benefit do you offer to your customers?|
Who are your external customers?
|Customer data base
||Do you have a customer database, which gives you information who has made contact when in which matter with whom?|
No? What if employees/managers leave your company and take their internal knowledge with them.
||Do you know what your customer wants?|
How do you find out what your customer wants?
When did you last ask him?
Do your customers receive adequate on-the-spot support from your employees?
|Internal customer - employees
||How satisfied are your employees with you, e.g. concerning team spirit, motivation, arbitrariness and transparency?|
When did you asked them the last time?