Further information

about creativity

What in fact can you expect from a creative manager?

Creativity means inventive thinking and this includes the solution of tasks with original ideas. A creative person has more alternatives – similar to a very good chess player. Require from your employees more than simply doing their work. They will thank you with visions that make you stand out from the competitors.

What can employees in return expect from a creative company?

They expect that freedom of decision is granted,

commitment promoted,

the requirements profile disclosed

and that fault tolerance is lived.


"It’s not perfect managers who secure the future success, but innovative creators with will power and character“ (Wirtschaftswoche, 25.09.1997, 136 ff).